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  • ·Max Mara Spring 2025 Ad Campaign by Craig McDean
BrandMax Mara
ProjectSpring 2025 Ad Campaign
Model Vittoria Ceretti posing in a white jacket and black turtleneck against architectural columns for Max Mara

Max Mara Spring 2025 Ad Campaign 2025

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Craig McDean
Craig McDeanPhotographer
Vittoria Ceretti
Vittoria CerettiModel
Tonne Goodman
Tonne GoodmanStylist
Esther Langham
Esther LanghamHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Piers Hanmer
Piers HanmerSet Designer

Tags

woman wearing white jacketwhite jacketjacketwoman in black turtleneckblack turtleneckturtleneckmodel posingvittoria ceretti

Description

This fashion campaign image for Max Mara features model Vittoria Ceretti posed centrally between large architectural column structures in a clean studio environment. Photographed by Craig McDean with creative direction by Ian Griffiths, the composition captures a polished aesthetic with neutral gray tones and metallic paneling. The subject wears an oversized white jacket layered over a black turtleneck and shorts, completed by strappy black sandals. Styling by Tonne Goodman, hair by Esther Langham, makeup by Mark Carrasquillo, casting by Piergiorgio Del Moro, and set design by Piers Hanmer shape the production.

Style

Editorial, Vertical, Clean, Polished

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign