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  • ·Max Mara Spring 2025 Ad Campaign featuring Vittoria Ceretti
BrandMax Mara
ProjectSpring 2025 Ad Campaign
Model Vittoria Ceretti in a brown belted coat holding a clutch bag in a set-dressed studio environment.

Max Mara Spring 2025 Ad Campaign 2025

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Craig McDean
Craig McDeanPhotographer
Vittoria Ceretti
Vittoria CerettiModel
Tonne Goodman
Tonne GoodmanStylist
Esther Langham
Esther LanghamHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Piers Hanmer
Piers HanmerSet Designer

Tags

vittoria cerettiwoman in brown coatbrown coatbelted coatbrown clutch bagclutch bagblack sandalswoman wearing brown coatmodel posing

Description

Vittoria Ceretti models for Max Mara in this Spring 2025 ad campaign photographed by Craig McDean with creative direction by Ian Griffiths. The scene features a studio set with architectural panels where the subject wears a brown belted coat and coordinated outfit, holding a large brown clutch bag and wearing black sandals. Styling is by Tonne Goodman, with hair by Esther Langham and makeup by Mark Carrasquillo.

Style

Vertical, Commercial, Clean, Polished

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Camel (60%)
Jet Black (40%)

Background

Set-dressed

Context

Advertising Campaign