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  • ·Max Mara Fall 2025 Ad Campaign Portrait by Craig McDean
BrandMax Mara
ProjectFall 2025 Ad Campaign
Model Angelina Kendall in a long shearling coat and holding a brown leather bag outdoors under a dramatic cloudy sky

Max Mara Fall 2025 Ad Campaign 2025

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Craig McDean
Craig McDeanPhotographer/Director
Theo Stanley
Theo StanleyDirector of Photography
Angelina Kendall
Angelina KendallModel
Tonne Goodman
Tonne GoodmanStylist
Garren
GarrenHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Stefan Beckman
Stefan BeckmanSet Designer

Tags

woman in long shearling coatshearling coatlong coatwoman holding leather bagbrown leather bagleather bagangelina kendall

Description

Max Mara Fall 2025 ad campaign featuring model Angelina Kendall photographed by Craig McDean. The subject stands outdoors in a rugged natural landscape featuring rocks and wild grasses under a dramatic, moody overcast sky. She wears a long textured grey shearling coat layered over a dark quilted garment, belted at the waist, and carries a structured brown leather handbag. The composition captures a cinematic outdoor aesthetic with rich earthly tones and dramatic lighting.

Style

Horizontal, Cinematic, Earthy, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Caramel (40%)

Background

Meadow

Context

Advertising Campaign