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  • ·Max Mara Fall 2025 Ad Campaign Editorial by Craig McDean
BrandMax Mara
ProjectFall 2025 Ad Campaign
Model standing outdoors wearing a dark green coat and leggings with a black handbag against a dramatic stormy sky.

Max Mara Fall 2025 Ad Campaign 2025

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Craig McDean
Craig McDeanPhotographer/Director
Theo Stanley
Theo StanleyDirector of Photography
Angelina Kendall
Angelina KendallModel
Tonne Goodman
Tonne GoodmanStylist
Garren
GarrenHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Stefan Beckman
Stefan BeckmanSet Designer

Tags

woman wearing green coatgreen coatcoatwomanblack handbaghandbagblack leather bootsleather bootsbootsblack beltbelt

Description

This Max Mara Fall 2025 ad campaign image features model Angelina Kendall standing outdoors in a rugged natural landscape under a dramatic, cloud-filled stormy sky. Photographed by Craig McDean with creative direction by Ian Griffiths, the shot showcases a structured dark green coat belted at the waist, matching leggings, and black leather boots. The subject holds a structured black handbag while posing against rocky terrain and sparse vegetation. The composition is styled by Tonne Goodman with hair by Garren and makeup by Mark Carrasquillo.

Style

Editorial, Horizontal, Moody, Desaturated

Industries

Luxury Fashion Houses

Color

Forest Green (70%)
Jet Black (30%)

Background

Mountain

Context

Advertising Campaign