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  • ·Max Mara Fall 2024 Ad Campaign Editorial Portrait
BrandMax Mara
ProjectFall 2024 Ad Campaign
Two models in charcoal grey knitwear and coats posing in front of a modern revolving glass door entrance.

Max Mara Fall 2024 Ad Campaign 2024

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Craig McDean
Craig McDeanPhotographer
Ali Dansky
Ali DanskyModels
Bibi Breslin
Bibi BreslinModels
Luiza Perote
Luiza PeroteModels
Tonne Goodman
Tonne GoodmanStylist
Orlando Pita
Orlando PitaHair
Diane Kendal
Diane KendalMakeup

Tags

two women posingtwo womenwomen posingcharcoal grey knit dressknit dressgrey coatwool coatblack leather handbagleather handbagblack handbag

Description

Two models pose confidently outside a modern building entrance featuring a revolving glass door and metallic framework for the Max Mara Fall 2024 ad campaign. The model on the left wears a fitted charcoal grey cable-knit turtleneck dress, while the model on the right sports an oversized textured wool coat, matching knit separates, and carries a black leather handbag. Both subjects wear black footwear and dark tights, styled with sleek, pulled-back hairstyles. The lighting casts soft directional highlights across the figures against a sophisticated, contemporary architectural background.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Charcoal (70%)
Jet Black (30%)

Background

Office

Context

Advertising Campaign