Max Mara Fall 2024 Ad Campaign 2024

Description

Max Mara presents a striking portrait from their Fall 2024 ad campaign, captured by photographer Craig McDean with creative direction by Ian Griffiths. A model stands confidently in a sleek charcoal grey turtleneck sweater and matching wide-leg trousers, accented by a wrapped waist detail and a dark leather handbag. The composition is set against a modern interior featuring polished metallic columns and polished floors reflecting ambient light. Styled by Tonne Goodman with hair by Orlando Pita and makeup by Diane Kendal, the image employs a refined commercial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Showroom

Context

Advertising Campaign