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  • ·Max Mara Fall 2024 Ad Campaign Editorial Portrait
Brand
Max Mara
ProjectFall 2024 Ad Campaign
Two female models in black outfits standing outdoors near modern architecture for Max Mara campaign.

Max Mara Fall 2024 Ad Campaign 2024

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Craig McDean
Craig McDeanPhotographer
Ali Dansky
Ali DanskyModels
Bibi Breslin
Bibi BreslinModels
Luiza Perote
Luiza PeroteModels
Tonne Goodman
Tonne GoodmanStylist
Orlando Pita
Orlando PitaHair
Diane Kendal
Diane KendalMakeup

Tags

two female models posingfemale models posingmodels posingtwo female modelsfemale modelsmodels

Description

This portrait for the Max Mara Fall 2024 ad campaign features two female models posing outdoors against a backdrop of modern architectural pillars. The models wear coordinated all-black ensembles styled with detailed outerwear and structured silhouettes. The lighting is natural and directional, highlighting the textures of wool coats, trousers, and accessories. Captured with an editorial sensibility, the composition emphasizes architectural lines and refined tailoring.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Public Square

Context

Advertising Campaign