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BrandMax Mara
ProjectFall 2024 Ad Campaign
Two female models in dark designer outfits walking together outdoors near a modern metallic building exterior.

Max Mara Fall 2024 Ad Campaign 2024

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Craig McDean
Craig McDeanPhotographer
Ali Dansky
Ali DanskyModels
Bibi Breslin
Bibi BreslinModels
Luiza Perote
Luiza PeroteModels
Tonne Goodman
Tonne GoodmanStylist
Orlando Pita
Orlando PitaHair
Diane Kendal
Diane KendalMakeup

Tags

two female models walkingtwo female modelsfemale models walkingMax Mara ad campaign

Description

This image from the Max Mara Fall 2024 ad campaign features two female models walking together outdoors. The models wear coordinated dark garments including a long sleeveless dress with detailed trim and a dark sweater paired with a matching skirt. They stand on a paved surface before a modern building exterior featuring reflective metallic panels and stone architecture. The composition captures a posed, observational moment with natural outdoor lighting highlighting the textures of the apparel.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Commercial Office

Context

Advertising Campaign