Description

This brand identity video clip features chef and personality Matty Matheson standing in a kitchen setting. He wears an orange cap, a plaid shirt over a graphic t-shirt, and sports facial hair and tattoos. A large platter of food sits in front of him on the counter, with additional bowls of salad and lemons visible nearby. The background shows wooden shelving stocked with kitchen goods and jars. The video was created for the Brand Identity project with contributions from Ross Proulx, Atlas Opera, Sid Zheng Tang, and Christopher Sherman.