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ProjectBrand Identity
Red and white promotional graphic featuring Matty Matheson with a logo, illustrated portrait, and inset photo.

Brand Identity 2026

Associated creatives

Ross Proulx
Ross ProulxDesign
Atlas Opera
Atlas OperaIllustration
Sid Zheng Tang
Sid Zheng TangPhotography
Christopher Sherman
Christopher ShermanPhotography

Tags

matty mathesonman in long sleeve shirtlong sleeve shirtwhite long sleeve shirtman wearing white shirtillustrated portraitred graphic illustrationbrand identity designmerchandise design

Description

This brand identity and merchandise design project for Matty Matheson showcases striking red and white graphics. The composition features a bold illustrated portrait with a wide-brimmed hat and sunglasses alongside a smaller inset photograph of a man wearing the long-sleeve shirt. Bold logotype and product text anchor the lower portion of the layout. The piece combines graphic illustration with clean lifestyle photography. The overall aesthetic is vibrant and heavily branded.

Style

Commercial, Square, Graphic

Techniques

Typography, Vector

Industries

Specialty Retailers

Color

Crimson (70%)
Pure White (30%)

Context

Advertising Campaign, E-commerce / Product