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BrandMatty Matheson
ProjectBrand Identity
Red canvas tote bag with white text filled with groceries and flowers, flanked by two people seated on stools.

Matty Matheson Brand Identity 2026

Associated creatives

Ross Proulx
Ross ProulxDesign
Atlas Opera
Atlas OperaIllustration
Sid Zheng Tang
Sid Zheng TangPhotography
Christopher Sherman
Christopher ShermanPhotography

Tags

red canvas tote bagcanvas tote bagred tote bagtote baggroceries in bagflowers in bagtulips in bag

Description

A red canvas tote bag stands centered between two seated figures on diner-style stools, filled with leafy greens, a baguette, and orange tulips. The bag features prominent white printed typography reading Matty Matheson, Canadian Legend, and Fort Erie, ON. The framing captures a close-up composition with tiled surfaces below and vertical paneling in the background. The lighting is bright and clean, accentuating the vibrant red fabric and the textures of the groceries inside.

Style

Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Color

Crimson (70%)
Pure White (30%)

Background

Café

Context

Advertising Campaign