Description

This video piece showcases the brand identity for Matty Matheson, featuring custom apparel, graphic tees, and merchandise with distinct red and white branding. The visual sequence incorporates graphic design elements, product showcases of caps and t-shirts, and footage of Matty Matheson in a kitchen environment. The work highlights culinary culture and merchandise design created for the brand. Credits include Ross Proulx for design, Atlas Opera for illustration, and Sid Zheng Tang and Christopher Sherman for photography.