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BrandMatty Matheson
ProjectBrand Identity
Man wearing a black beanie and sunglasses sitting in a gym wearing a plaid shirt and black shorts with graphic text

Matty Matheson Brand Identity 2026

Associated creatives

Ross Proulx
Ross ProulxDesign
Atlas Opera
Atlas OperaIllustration
Sid Zheng Tang
Sid Zheng TangPhotography
Christopher Sherman
Christopher ShermanPhotography

Tags

man with tattoos sittingman with tattoosman sittingman in gymblack beaniesunglassesplaid shirtblack tank topblack shortswhite sockssneakers

Description

This portrait features Matty Matheson seated on a weight bench inside a rustic wooden gym setting. He wears a black beanie, sunglasses, an unbuttoned red and blue plaid flannel shirt over a black tank top with yellow graphic typography, and black shorts. His arms and legs feature extensive tattoos, and he wears white socks with patterned sneakers. Bold yellow typography reading "BEEF BARN WORLDWIDE 1982" is overlaid in the upper left corner, with "SPRING / SUMMER 2025" in the lower left.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Natural light

Industries

Fast Food

Color

Jet Black (40%)
Crimson (30%)
Navy (20%)

Background

Garage

Context

Advertising Campaign