Brand
ProjectUVU - Summer Sport

Various Campaigns UVU - Summer Sport 2025
Associated creatives
Tags
Description
Three male runners captured in dynamic profile silhouettes sprint forward in synchronized stride against a textured, light-toned concrete wall. Wearing fitted athletic shorts, performance tights, and running sneakers branded with UVU lettering, the athletes convey high speed and power. The composition features a gritty, high-contrast monochrome aesthetic with grainy emulsion textures and deep black shadow profiles set against an industrial concrete environment.
Style
Editorial, Vertical, Action, Monochrome, Grainy
Techniques
High-speed / freeze
Industries
Sportswear
Color
Off-Black (70%)
Medium Grey (30%)
Background
Concrete Texture
Context
Advertising Campaign
