Various Campaigns: UVU - Summer Sport
Brand
Date
Aug 2025
Description
The UVU Summer Sport project is a multi-faceted editorial campaign centered on performance and athletic form. Photographer Matthias Leidinger captures the collection through a stark, high-contrast lens, alternating between vibrant, sun-drenched commercial imagery and gritty, grainy monochrome studies. Featuring models Lee Sehan and Taejun Hong, the work leans into raw, analogue aesthetics and hard-light techniques to highlight textures in both technical activewear and human anatomy. The visual narrative moves from dynamic action shots on the shoreline to controlled, graphic portraiture set against industrial and weathered outdoor environments.
Style
Editorial, Vertical, Monochrome, Grainy
Industries
Background
Concrete Texture
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.