Various Campaigns

Aug 2025

The UVU Summer Sport project is a multifaceted editorial series that captures the intersection of performance and urban athleticism. Photographed by Matthias Leidinger, the campaign moves between high-contrast monochrome studies of form and saturated, sun-drenched lifestyle shots that highlight the functional aesthetics of the brand’s apparel. Across the collection, the imagery leans into raw, analogue film textures and sharp hard light to accentuate the grit of an industrial setting. Featuring models Lee Sehan and Taejun Hong, the work documents dynamic movement and stillness through a lens of stark, graphic geometry. By integrating high-speed freeze techniques with a naturalistic approach, the series builds a cohesive narrative around the physical demands of summer training.

Editorial, Vertical, Monochrome, Grainy

Sportswear

Concrete Texture

Advertising Campaign