Logo
  • Home
  • ·Media
  • ·UVU Summer Sport Campaign by Matthias Leidinger
Brand
Various Campaigns
ProjectUVU - Summer Sport
Three athletic male models wearing neon yellow running shorts resting against a deep red wall after a workout session.

Various Campaigns UVU - Summer Sport 2025

Associated creatives

Matthias Leidinger
Matthias LeidingerPhotographer
Lee Sehan
Lee SehanModel
Taejun Hong
Taejun HongModel

Tags

three male runnersthree male athletesthree men restingneon yellow running shortsneon running shortslime running shortsrunning shortsathletic shorts

Description

Photographed by Matthias Leidinger for UVU's Summer Sport series, three male models take a rest break against a textured crimson red exterior wall. The athletes, including Lee Sehan and Taejun Hong, are styled in high-visibility neon lime running shorts, paired with white athletic socks, running shoes, and minimal activewear. Harsh overhead sunlight casts crisp, defined shadows against the vertical wall behind them, accentuating muscle tone and textural contrast.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

Sportswear

Color

Lime (40%)
Pure White (30%)

Background

Concrete Texture

Context

Advertising Campaign