Various Campaigns UVU - Summer Sport 2025

Description

Two athletic male runners warm up outdoors in bright direct sunlight, captured by photographer Matthias Leidinger for the UVU Summer Sport project. The foreground subject bends forward in a hamstring stretch, wearing vibrant neon lime-yellow compression shorts, matching performance running sneakers with black stripes, and white crew socks with black branding. Sharp, warm directional shadows fall across the sunlit concrete ground against a pale outdoor wall.

Style

Editorial, Vertical, Warm

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign