Giorgio Armani x Kith "The Archetype" Fall 2024 Ad Campaign 2024

Description

Director Martin Scorsese is captured seated on a simple wooden chair against a dark, textured studio backdrop for the Giorgio Armani x Kith Fall 2024 ad campaign titled The Archetype. He wears a dark structured trench coat over a textured knit sweater, trousers, and polished black dress shoes, complemented by dark-rimmed eyeglasses. The lighting is moody and low-key, casting soft shadows across the scene and highlighting the fabric textures and silhouette. The composition is vertical, focusing on a quiet, contemplative pose with refined tailoring.

Style

Editorial, Vertical, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign