Giorgio Armani x Kith "The Archetype" Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Martin Scorsese is portrayed wearing a dark double-breasted coat over a black turtleneck collar in a studio portrait for the Giorgio Armani x Kith Fall 2024 ad campaign titled The Archetype. He wears thick black-rimmed glasses and looks directly toward the camera with a serious expression. The lighting is low-key and directional, casting gentle shadows across his face. The background consists of a dark, textured studio surface with subtle tonal variations.
Style
Editorial, Vertical, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Grey Seamless
Context
Advertising Campaign