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BrandGiorgio Armani x Kith
Project"The Archetype" Fall 2024 Ad Campaign
Martin Scorsese wearing a black quilted vest leaning on a wooden table against a dark textured background

Giorgio Armani x Kith "The Archetype" Fall 2024 Ad Campaign 2024

Associated creatives

Ronnie Fieg
Ronnie FiegKith Creative Director
Alan Prada
Alan PradaGiorgio Armani Creative Director
Martin Scorsese
Martin ScorseseModel

Tags

martin scorsese portraitmartin scorseseelderly man in black vestblack quilted vestquilted vest

Description

Filmmaker Martin Scorsese is featured in the Fall 2024 ad campaign titled The Archetype for Giorgio Armani x Kith. He wears a dark zipped quilted vest over a matching top, leaning forward with hands resting on a dark wooden table. A pair of glasses rests on the surface near his left hand. The portrait is captured against a moody, textured dark grey background with soft directional lighting sculpting the subject.

Style

Editorial, Vertical, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Grey Seamless

Context

Advertising Campaign