Marine Serre 'Heartbeat' Spring 2024 Ad Campaign 2024

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This image from the Marine Serre 'Heartbeat' Spring 2024 ad campaign features model Alassane Diong standing inside a bustling flower shop. He holds a large bouquet of vibrant red roses wrapped in patterned paper, wearing a matching grey camouflage patterned jacket and trousers over a black tank top. The setting is filled with numerous buckets and displays of fresh flowers and greenery. The photograph was captured by Reto Schmid with styling by Benoit Bethume.