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BrandMarine Serre
Project'Heartbeat' Spring 2024 Ad Campaign
Black man in a black leather jacket sitting in a salon styling chair with a hairdresser styling his hair

Marine Serre 'Heartbeat' Spring 2024 Ad Campaign 2024

Associated creatives

Marine Serre
Marine SerreMarine Serre Creative Director
Reto Schmid
Reto SchmidPhotographer
Alassane Diong and Winnie Harlow
Alassane Diong and Winnie HarlowTalent
Benoit Bethume
Benoit BethumeStylist
Estelle Hayatou
Estelle HayatouHair
Lindzy
LindzyMakeup
Anais Cordevant
Anais CordevantManicurist

Tags

black man in leather jacketblack man seated in salon chairblack manman in leather jacketleather jacketsalon chairhairdresser styling hairhairdresserstyling hair

Description

Captured by photographer Reto Schmid for Marine Serre's 'Heartbeat' Spring 2024 campaign, this vertical portrait features a black man seated in a professional salon chair. He wears a black leather jacket over a white patterned shirt, accessorized with multiple rings on his hands while holding a small object. In the background, a stylist tends to his hair with hands visible on his head, while mirrors and salon shelves create a vibrant yet intimate atmosphere. The composition is styled by Benoit Bethume with hair by Estelle Hayatou, makeup by Lindzy, and manicures by Anais Cordevant.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Salon

Context

Advertising Campaign