'Heartbeat' Spring 2024 Ad Campaign 2024

Description

Captured in a supermarket aisle for Marine Serre's Spring 2024 Heartbeat ad campaign, model Winnie Harlow poses dynamically amongst towering retail shelves stocked with goods. She wears a black long-sleeve dress adorned with signature crescent patterns, matching patterned tights, and metallic silver heels, while carrying a vibrant red handbag. Photographed by Reto Schmid with styling by Benoit Bethume, the scene blends high fashion with a mundane commercial retail setting under cool fluorescent lighting. The full-length vertical composition highlights the striking contrast between the avant-garde apparel and the utilitarian shelves of the grocery store.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

Retail Store

Context

Advertising Campaign