Mango Luna New Year Campaign 2023

Description

An East Asian female model stands posed within a large circular black metal gate frame for Mango's Lunar New Year campaign, cast by Marina Fairfax. She wears a vibrant red tailored blazer over a matching belted pair of shorts and a patterned corset top, finished with grey socks and black loafers. Diffused natural daylight evenly illuminates the scene against traditional architectural latticework and foliage in the background. Bold white promotional text reading 'HAPPY LUNAR NEW YEAR' spans across the center of the frame alongside the Mango brand mark at the base.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Event

Chinese New Year

Color

Context

Advertising Campaign