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An East Asian woman leans forward outdoors in a white puff-sleeve top and trousers featuring intricate red circular embroidery.

Mango Luna New Year Campaign 2023

About

Fashion campaign imagery for Mango's Lunar New Year project, featuring casting directed by Marina Fairfax. An East Asian female model with slicked-back dark hair leans toward the camera in a playful, dynamic posture. She wears a cream-white two-piece garment detailed with puff sleeves and red circular medallion embroidery. The shot is captured in direct natural daylight in an open grassy field bordered by rolling green hills, with promotional typography overlaying the scene.

Brand

Project

Keywords

Credits

Styles

Techniques

Industries

Event

Chinese New Year

Background

Meadow

Context

Advertising Campaign