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BrandMango
ProjectLuna New Year Campaign
An East Asian woman leans forward outdoors in a white puff-sleeve top and trousers featuring intricate red circular embroidery.

Mango Luna New Year Campaign 2023

Associated creatives

Marina Fairfax
Marina FairfaxCasting Director

Tags

east asian womanwoman in embroidered dressembroidered puff sleeve dresspuff sleeve dressred embroidered dresswhite and red dresspatterned jumpsuit

Description

Fashion campaign imagery for Mango's Lunar New Year project, featuring casting directed by Marina Fairfax. An East Asian female model with slicked-back dark hair leans toward the camera in a playful, dynamic posture. She wears a cream-white two-piece garment detailed with puff sleeves and red circular medallion embroidery. The shot is captured in direct natural daylight in an open grassy field bordered by rolling green hills, with promotional typography overlaying the scene.

Style

Vertical, Commercial

Techniques

Natural light, Typography

Industries

High Street Fashion

Event

Chinese New Year

Color

Off-White (60%)
Burgundy (40%)

Background

Meadow

Context

Advertising Campaign