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BrandMango
ProjectLuna New Year Campaign
An East Asian woman posing in a cream and red puff-sleeve midi dress in an open grassy field with rolling hills.

Mango Luna New Year Campaign 2023

Associated creatives

Marina Fairfax
Marina FairfaxCasting Director

Tags

puff sleeve midi dresspuff sleeve dressmidi dresspatterned midi dressred and white dresseast asian womanasian woman standingwoman in dress

Description

A full-length fashion portrait from the Mango Lunar New Year Campaign, featuring casting direction by Marina Fairfax. An East Asian model stands outdoors against a landscape of grassy fields, trees, and rolling hills. She wears an off-white puff-sleeve midi dress patterned with symmetrical red embroidered motifs, paired with grey ankle socks and red pointed-toe heels. Soft natural daylight illuminates the outdoor setting, creating a serene, earthy editorial atmosphere.

Style

Vertical, Earthy, Editorial

Techniques

Natural light

Industries

High Street Fashion

Event

Chinese New Year

Color

Off-White (50%)
Burgundy (30%)

Background

Meadow

Context

Advertising Campaign