Mango Luna New Year Campaign 2023

Description

An East Asian female model stands centered in a grassy outdoor setting for the Mango Lunar New Year campaign. She wears a two-piece ensemble featuring a printed short-sleeve crop top and matching high-waisted trousers in terracotta and cream paisley patterns, paired with a structured silver choker necklace. Her dark hair is styled sleekly back. The phrase 'HAPPY LUNAR NEW YEAR' is overlaid across the center in elegant white serif lettering, with the Mango brand logo and call to action positioned at the bottom of the frame against a backdrop of green grass and distant trees.

Style

Vertical, Commercial, Earthy

Techniques

Natural light, Typography

Industries

High Street Fashion

Event

Chinese New Year

Color

Background

Meadow

Context

Advertising Campaign