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  • ·Mackage Protect Your Craft Fall 2024 Ad Campaign
BrandMackage
Project'Protect Your Craft' Fall 2024 Ad Campaign
Man wearing a quilted hooded coat juggling a soccer ball on a turf field with stadium lights and a highway overpass behind him.

Mackage 'Protect Your Craft' Fall 2024 Ad Campaign 2024

Associated creatives

Eran Elfassy and Elisa Dahan
Eran Elfassy and Elisa DahanMackage Creative Directors
Joško Gvardiol
Joško GvardiolModel

Tags

man juggling soccer ballman juggling ballman in quilted coatman in coatmale modelsoccer ballquilted coathooded coat

Description

This image from Mackage's Fall 2024 'Protect Your Craft' ad campaign features model Joško Gvardiol on an outdoor turf sports field. He is wearing a long beige quilted hooded coat, dark trousers, and athletic sneakers while balancing a soccer ball on his foot. The setting includes a highway overpass and tall stadium light poles under a clear sky. The warm lighting highlights the textured finish of the outerwear and creates distinct shadows on the green turf.

Style

Vertical, Commercial, Warm, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (50%)
Jet Black (50%)

Background

Sports Venue

Context

Advertising Campaign