Mackage 'Protect Your Craft' Fall 2024 Ad Campaign 2024

Description

This advertising campaign image for Mackage features model Josko Gvardiol standing outdoors on a rooftop sports court. He wears a hooded olive green utility jacket over a white t-shirt, paired with a vibrant orange beanie. The background shows an urban skyline under an overcast sky with a tennis or basketball court visible below. The composition captures a direct, frontal portrait shot with natural lighting and a warm colour grading. Brand typography is overlaid across the central frame.

Style

Vertical, Commercial, Warm, 1970s

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign