Mackage 'Protect Your Craft' Fall 2024 Ad Campaign 2024

Description

Editorial campaign image for Mackage titled 'Protect Your Craft', featuring model Josko Gvardiol walking across a green sports pitch. He wears a grey coat, dark trousers, athletic shoes, and a baseball cap, while carrying a black mesh equipment bag filled with soccer balls. The outdoor setting features an athletic field with white boundary lines and a concrete overpass structure in the background. The lighting is natural, casting soft shadows, and the composition adopts a cinematic vertical framing with film border details visible at the top.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Sports Venue

Context

Advertising Campaign