Lunchbox Brand Identity 2023

Description

This outdoor billboard design for Lunchbox, created by Studio Freight as part of their brand identity project, features a striking black background with bold, cream-colored typography reading "MORE GUESTS, MORE ORDERS, AND SAUCE." The layout incorporates a large digital menu mockup displaying various food icons, thin pink contour lines, and whimsical illustrated elements like a flaming green character. Positioned on an urban street corner against a backdrop of concrete buildings and vibrant graffiti art, the installation merges commercial branding with street-level graphics. Natural daylight illuminates the scene, highlighting the matte finish of the pasted paper poster and the weathered wooden structure of the hoarding.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

Apps & Digital Platforms

Color

Background

Street

Context

Out of Home (OOH)