Lunchbox Brand Identity 2023

Description

This outdoor billboard design for Lunchbox, created by Studio Freight as part of their brand identity project, features a striking black background with bold, cream-colored typography reading "MORE GUESTS, MORE ORDERS, AND SAUCE." The layout incorporates a large digital menu mockup displaying various food icons, thin pink contour lines, and whimsical illustrated elements like a flaming green character. Positioned on an urban street corner against a backdrop of concrete buildings and vibrant graffiti art, the installation merges commercial branding with street-level graphics. Natural daylight illuminates the scene, highlighting the matte finish of the pasted paper poster and the weathered wooden structure of the hoarding.