Lunchbox

Oct 2023

Studio Freight developed the comprehensive brand identity for Lunchbox, a food tech platform. The visual language leans into a high-contrast, energetic palette of chartreuse, magenta, and teal, grounded by bold, dark typography and playful illustrative motifs. The project encompasses a wide range of collateral, from outdoor billboards and printed posters to packaging design and digital UI interfaces. Through the use of vector-style graphics and halftone textures, the branding establishes a distinct rhythm across physical and digital touchpoints. Techniques such as kinetic typography and motion graphics animate the core identity, while clean layout structures ensure the brand's food ordering and guest engagement messaging remains the focal point.

Commercial, Clean, Graphic, Horizontal

Advertising Campaign