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Model with braided hair performing a backbend yoga pose wearing athletic apparel for lululemon

lululemon Block Party 2026

About

Captured by photographer Clara Balzary for lululemon's Block Party project with creative direction by Laura Vandenbergh, this black and white monochromatic image features model Dakota Moore performing an athletic yoga backbend. The subject wears dark athletic apparel including a strappy sports bra and pants, with hair styled in braids. Shot against a seamless studio backdrop, the high-contrast composition highlights the physical form and athletic movement with natural lighting and distinct grain texture.

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White Seamless

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Advertising Campaign