lululemon Block Party 2026

About

Captured outdoors in strong, directional sunlight, this campaign image for Lululemon's Block Party project features model Dakota Moore posing against a textured tiled exterior wall. The subject wears a light blue sports bra paired with high-waisted black trousers featuring a vivid pink waistband, complemented by dark sandals. Natural harsh lighting casts sharp shadows across the architectural background, creating a high-contrast compositional dynamic. The photography by Clara Balzary emphasizes a casual outdoor lifestyle aesthetic with crisp textures and warm color grading. Lululemon branding is visibly integrated on the left side of the frame.