lululemon Block Party 2026

About

This photograph for Lululemon's Block Party project captures a model outdoors against a textured urban backdrop featuring colorful architectural elements and painted walls. The subject is wearing a beige athletic crop top with dark trim, matching black arm sleeves, and bright orange shorts. Bold sportswear styling is paired with futuristic wraparound sunglasses featuring white frames. The natural lighting highlights the athletic silhouette and garments. Clara Balzary photographed the campaign with creative direction by Laura Vandenbergh.