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Model in red sports top and blue leggings lying on a grey seamless background

lululemon Block Party 2026

About

This portrait features model Dakota Moore photographed by Clara Balzary for Lululemon's Block Party campaign, with creative direction by Laura Vandenbergh. The subject is captured in an athletic pose while lying down against a plain grey seamless background. She wears a red sports top with dark blue trim paired with matching blue athletic leggings featuring a red waistband. Her long dark braided hair fans out along the studio floor. The lighting is soft and even, highlighting the athletic styling and clean composition of the commercial project.

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Background

Grey Seamless

Context

Advertising Campaign