lululemon Block Party 2026

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This striking monochrome campaign image features model Dakota Moore performing a graceful wheel pose against a neutral seamless backdrop. Wearing athletic apparel including a sports bra and joggers, the subject is captured with visible film grain adding a tactile texture to the composition. Directional lighting casts a soft, elongated shadow onto the floor, accentuating the dynamic arch of the pose. The lululemon logo and lowercase typography are visibly integrated into the frame. Photographed by Clara Balzary with creative direction by Laura Vandenbergh for the Block Party project.