Louis Vuitton Travel 2025 Ad Campaign 2025

Description

This advertising campaign image for Louis Vuitton's Travel 2025 project features a traditional bamboo raft carrying signature luxury trunks, luggage, and a white sail on a wide, calm river. A single bird rests on the front edge of the raft as it glides through the water. In the background, lush green trees line the banks beneath an overcast sky, with dramatic limestone karst mountains rising in the distance. Photographed by Alec Soth, the composition highlights the intersection of luxury travel and natural scenery in China. The soft, natural daylight creates an overcast and tranquil atmosphere across the entire landscape.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

River

Context

Advertising Campaign