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Brand
Louis Vuitton
ProjectTravel 2025 Ad Campaign
Louis Vuitton luggage on a bamboo raft with cormorant birds floating on a river amid karst mountains in Guilin, China.

Louis Vuitton Travel 2025 Ad Campaign 2025

Associated creatives

Alec Soth
Alec SothPhotographer
Guilin’s Karst Mountains
Guilin’s Karst MountainsLocation
China
ChinaLocation

Tags

louis vuitton luggagelouis vuitton trunklouis vuitton duffle bagtravel luggagemonogram luggageluggage on raftbamboo raftcormorant birdscormorant on raft

Description

This image for the Louis Vuitton Travel 2025 ad campaign was photographed by Alec Soth in Guilin's karst mountains, China. A traditional wooden bamboo raft floats placidly on a wide river, carrying two cormorant birds alongside iconic Louis Vuitton monogram luggage trunks and a duffle bag. In the background, misty limestone karst peaks rise dramatically behind lush green riverbanks under an overcast sky. The composition emphasizes natural beauty blended with luxury travel motifs, utilizing soft ambient lighting and an earthy color palette.

Style

Horizontal, Commercial, Earthy, Polished

Techniques

Natural light

Industries

Bags & Accessories

Color

Chocolate (50%)
Camel (30%)
Jet Black (20%)

Background

River

Context

Advertising Campaign