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ProjectTravel 2025 Ad Campaign
Two bicycles loaded with Louis Vuitton luggage parked on stone paths across a river with karst mountains in China.

Travel 2025 Ad Campaign 2025

Associated creatives

Alec Soth
Alec SothPhotographer
Guilin’s Karst Mountains
Guilin’s Karst MountainsLocation
China
ChinaLocation

Tags

bicycles with luggagelouis vuitton luggagemonogram luggage trunksbicycleslouis vuitton bags

Description

Photographed by Alec Soth for the Louis Vuitton Travel 2025 ad campaign, this horizontal image features two vintage-style black bicycles loaded with iconic monogram luggage trunks and bags. The bicycles are parked on raised stone stepping stones traversing a calm river. In the background, the lush, mist-covered limestone karst mountains of Guilin, China, rise dramatically under an overcast sky. Natural light illuminates the serene landscape, creating soft reflections on the water's surface. The lower white margin includes the Louis Vuitton brand name and the location details.

Style

Horizontal, Cinematic, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Jet Black (50%)

Background

River

Context

Advertising Campaign