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BrandLoro Piana
ProjectSpring 2024 Ad Campaign
Young man seated outdoors on a folding chair wearing dark jacket and trousers against a concrete wall with gravel ground.

Loro Piana Spring 2024 Ad Campaign 2024

Associated creatives

Atelier Franck Durand
Atelier Franck DurandCreative Director
Mario Sorrenti
Mario SorrentiPhotographer
Selena Forrest
Selena ForrestModels
Jonas Glöer
Jonas GlöerModels
Awar Odhiang
Awar OdhiangModels
Rianne Von Rompaey
Rianne Von RompaeyModels
and Benji Xu
and Benji XuModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Lisa Butler
Lisa ButlerMakeup
Japan
JapanLocation

Tags

man seated on folding chairman seatedman in dark jacketdark jackettailored jacketfolding chairleather loafersblack loafers

Description

Loro Piana Spring 2024 ad campaign image photographed by Mario Sorrenti with creative direction by Atelier Franck Durand. The shot features a young man seated on a folding chair on a gravel-covered ground, posed against a textured concrete wall with characteristic tie holes. He wears a dark tailored jacket, trousers, and loafers. Styling is by Aleksandra Woroniecka with hair by Damien Boissinot and makeup by Lisa Butler.

Style

Editorial, Vertical, Desaturated

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Charcoal (30%)

Background

Concrete Texture

Context

Advertising Campaign