Loro Piana Spring 2024 Ad Campaign 2024

Description

This portrait from the Loro Piana Spring 2024 ad campaign features a male model resting on a bed of gravel outdoors, leaning against a minimalist architectural concrete wall. He is styled in a textured grey knit cardigan layered over a matching sweater and paired with tailored trousers. The natural lighting highlights the soft tactile qualities of the knitwear and the cool tones of the concrete and stone textures. Captured by photographer Mario Sorrenti with creative direction by Atelier Franck Durand, the composition emphasizes understated luxury and calm composure.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign