Loro Piana Spring 2024 Ad Campaign 2024

Description

This image from the Loro Piana Spring 2024 ad campaign features a model leaning against a sweeping, curved architectural concrete wall outdoors. The subject wears an intricate white textured knit hooded garment and matching long dress, paired with dark sandals. A gravel path stretches alongside the curving wall beneath an open sky, creating a serene and minimalist composition. The natural daylight casts soft shadows and highlights the tactile quality of the knitwear against the smooth industrial concrete surfaces. Photography by Mario Sorrenti with creative direction by Atelier Franck Durand.

Style

Editorial, Horizontal, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign