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  • ·Loro Piana Spring 2024 Campaign Editorial Portrait
BrandLoro Piana
ProjectSpring 2024 Ad Campaign
Model in a long blue quilted coat and matching bucket hat walking past a traditional wooden building exterior.

Loro Piana Spring 2024 Ad Campaign 2024

Associated creatives

Atelier Franck Durand
Atelier Franck DurandCreative Director
Mario Sorrenti
Mario SorrentiPhotographer
Selena Forrest
Selena ForrestModels
Jonas Glöer
Jonas GlöerModels
Awar Odhiang
Awar OdhiangModels
Rianne Von Rompaey
Rianne Von RompaeyModels
and Benji Xu
and Benji XuModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Lisa Butler
Lisa ButlerMakeup
Japan
JapanLocation

Tags

black woman walkingblack womanwoman walkingblue quilted coatquilted coatblue coatblue bucket hatbucket hat

Description

This portrait from the Loro Piana Spring 2024 ad campaign features a model captured mid-stride against a traditional building exterior. The subject wears a long, deep blue quilted coat paired with a matching blue bucket hat, dark trousers, and pointed flat shoes. Natural light illuminates the side profile of the figure, highlighting the rich texture of the quilted fabric. The composition balances the structured movement of the model with the weathered wood and plaster textures of the background.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cobalt (70%)
Jet Black (30%)

Background

House

Context

Advertising Campaign