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BrandLIFI
ProjectBrand Identity
Three vertical panels showcasing a smiling red-haired woman, a glossy 3D chrome surface, and a bald man in camouflage jacket.

LIFI Brand Identity 2024

Associated creatives

Rabbithole
RabbitholeGraphic Design
Joseph Töreki
Joseph Töreki3D

Tags

brand identitylifi brand identitygraphic design3d renderpromotional posters

Description

This brand identity project for LIFI features three vertical composition panels combining graphic design and 3D rendering. The left panel shows a smiling red-haired woman with text overlay reading Stacey Dooley and This means war. The center panel displays a sleek, reflective light-blue 3D surface with glossy metallic liquid droplets. The right panel features a bald man in a camouflage jacket with text overlay reading Goldie and Who really cares. The design incorporates bold typography, pink graphic accents, and clean grey-and-white framing.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, 3D render / CGI

Color

Pure White (50%)
Hot Pink (30%)
Medium Grey (20%)

Background

Solid Colour

Context

Advertising Campaign