Brand
ProjectBrand Identity

LIFI Brand Identity 2024
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Description
This brand identity project for LIFI features three vertical composition panels combining graphic design and 3D rendering. The left panel shows a smiling red-haired woman with text overlay reading Stacey Dooley and This means war. The center panel displays a sleek, reflective light-blue 3D surface with glossy metallic liquid droplets. The right panel features a bald man in a camouflage jacket with text overlay reading Goldie and Who really cares. The design incorporates bold typography, pink graphic accents, and clean grey-and-white framing.