LIFI Brand Identity 2024

About

This brand identity video for LIFI features a dynamic sequence of vertical frames displaying 3D rendered character designs, playful typographic elements, and speaker profiles. Created with graphic design by Rabbithole and 3D work by Joseph Töreki, the animation utilizes a vibrant color palette of pink, cyan, and neutral grey tones. The visual style incorporates chromatic aberration effects, smooth 3D motion, and clean minimalist layouts. Text overlays throughout the sequence highlight event details, speaker names, and promotional messaging.