LIFI Brand Identity 2024

Description

This animated video showcases a 3D chrome sphere composed of reflective metallic symbols, geometric shapes, and character faces rotating against a solid black background. Created as part of the Brand Identity project for LIFI, the piece features graphic design by Rabbithole and 3D work by Joseph Töreki. The shiny metallic surfaces catch iridescent highlights and blue reflections as the spherical arrangement shifts and breaks apart into floating elements. The motion graphic style emphasizes clean CGI rendering and polished liquid metal textures.