Brand
ProjectBrand Identity
LIFI Brand Identity 2024
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Description
This dynamic promotional video created for LIFI features a vibrant mix of motion graphics, 3D animated shapes, and recurring portrait panels. The composition incorporates scrolling text panels displaying event details and discussion prompts against a patterned backdrop of pastel pink shapes and grey tones. Throughout the sequence, various speakers and portraits appear within split-screen layouts, accompanied by 3D rendered graphical elements and stylized typography. The post-production style employs retro video aesthetics, sharp cuts, and fluid motion graphics to present the brand identity.