ProjectBrand Identity

Brand Identity 2023
Associated creatives
Tags
Description
An outdoor advertising billboard for Leijona featuring a dusty rose pink background with bold serif typography spelling out the brand name in connected boxed sections alongside promotional text. The billboard is mounted on metal supports positioned next to a green hedge and urban street. In the foreground, a white car passes by in motion, creating a blurred streaking effect. The surrounding environment includes trees and distant European-style building facades under daylight conditions.
Style
Horizontal, Commercial, Earthy
Techniques
Long exposure
Industries
Real Estate Platforms
Color
Terracotta (70%)
Jet Black (30%)
Background
Street
Context
Out of Home (OOH)