Leijona

Apr 2023

Fellow Inc. developed the brand identity for Leijona, a project rooted in real estate and residential aesthetics. The visual system integrates clean typography with architectural motifs, utilizing a palette of deep greens, burgundy, and muted neutrals to establish a sophisticated market presence. The collateral spans from digital outdoor advertising and site-specific banners to environmental graphics and motion-based assets. Techniques such as long exposure and 3D render / CGI are employed to highlight textural elements, ranging from classical stone masonry to industrial interior details. The brand identity leans into minimalist principles, balancing geometric movement with static architectural photography to maintain a cohesive look across both print and digital formats.

Clean, Commercial

Brand Film / Corporate Video